We recently wrote a blog about why branding is more important than ever. This prompts a follow-up for companies that already have established brands. Why and when should a company rebrand? It’s all in the name In 2014, The University of Arizona went through a complete rebrand, introducing a new mark, website, mobile app and …
Read More
Most business owners are too busy running day-to-day operations to worry about building a brand, but your brand is more important than ever. A strong, consistent brand identity can be a key deciding factor in building a loyal customer and one that only uses your business once. How can you attract and grow a loyal …
Read More
By the year 2050 there will be more plastic in the ocean than fish, according to the World Economic Forum. Think about that and allow your brain to process that information. Many organizations are pivoting from plastic, in an attempt to make a conscious effort to be more sustainable. While I commend their intentions to …
Read More
The array of social media channels available today can paralyze even the savviest business owners. So, where do you start? Which one is the best for your business? And how do you avoid wasting time on channels that won’t connect you with potential customers? The struggle is real. It doesn’t take a social media expert …
Read More
Did you know that there are more than 700,000 active podcast and more than 29 million podcast episodes? The five most popular podcasting genres include: Society and culture Business Comedy News and politics Health In the wave of new media outlets, podcasts have become a hot medium for us PR pros to pitch. By the …
Read More
When we initially meet with a potential client, they are usually seeking help attracting new customers and growing their business. In other cases, they are looking to position themselves as a leader and expert in their field. Whatever the goal, public relations is an effective tool in the marketing mix to achieve both growth and …
Read More
It’s tough to imagine scrolling through an Instagram feed without seeing likes on a post, but that is a move Instagram is considering. The company recently announced it is testing a new feature that will hide the number of likes and views posts receive. It appears to be a goodwill effort to shift users’ focus …
Read More
Email marketing is one of the most successful tools you can utilize in growing your business. Despite the noise, email marketing is NOT dead. The trick is deploying a successful strategy, so your email marketing campaign doesn’t fall flat on its face. You may be surprised to learn that email has a larger reach than …
Read More
In a world where a company’s image can be made or destroyed by a simple tweet, it is only logical to consider establishing social media guidelines for employees. While social media guidelines, can serve as a training for “how to,” it can also include expectations with do’s and don’ts to help ensure employees know what …
Read More
“Pitching is simply learning how words relate to people…” says Ed Zitron, author of “This Is How You Pitch.” As a PR pro it is our job to utilize language and paint a picture that attracts the attention of journalists and explains why it is important a story is told. According to PR Pro, Michael Smart, …
Read More