Asking a trusted friend, neighbor or coworker for recommendations and referrals is often the number one source for any business to gain a new customer or client. While this still remains true, our ability to learn more and share more through social media is expanding that referral reach and giving potential customers more sources for …
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LinkedIn is best known as a professional networking and job-hunting site, but it doesn’t just benefit individual users. In the era of social media, LinkedIn offers a unique value proposition, making it more important, in some cases, than other social media platforms – especially for companies in the B2B sector. While Facebook, Instagram and TikTok …
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TikTok shot to fame in early 2020 as a platform for Gen Z to participate in dance challenges and lip-syncing videos. Since then, the app has expanded to every kind of content and community with more than 700 million active users on a daily basis. It’s now the No. 1 downloaded app in more than …
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In today’s digital world, social media has become an integral part of communications and an undeniable tool for in the marketing mix. It offers a powerful platform that enables individuals to connect with others, share ideas, and to promote business. The challenge for many companies and businesses is the need to consistently create and publish …
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