In a world where a company’s image can be made or destroyed by a simple tweet, it is only logical to consider establishing social media guidelines for employees. While social media guidelines, can serve as a training for “how to,” it can also include expectations with do’s and don’ts to help ensure employees know what …
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“Pitching is simply learning how words relate to people…” says Ed Zitron, author of “This Is How You Pitch.” As a PR pro it is our job to utilize language and paint a picture that attracts the attention of journalists and explains why it is important a story is told. According to PR Pro, Michael Smart, …
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