“If a tree falls in the forest and no one hears it, does it make a sound?” We have all heard this expression and pondered if something can exist without being perceived. Consider this philosophy with the creation of content:
Creating content and putting it out into the void is not enough. With more content being created than ever before, marketers are constantly trying to find new ways to stand out from the crowd and engage with new audiences.
Here are three ways to take your marketing to the next level:
Create content with a purpose:
Every piece of content created should have a strong purpose backed by audience research. The best marketers develop a strategy with audience insight and social trends in mind. A perfect example of this is the #LikeAGirl campaign from Always, a feminine hygiene brand. This strategic campaign uses emotion to connect with the audience and build brand loyalty. It has been a major success with over 62 million views on Youtube and international reach on social media with the #LikeAGirl.
Develop a strong platform:
Content is nothing without a strong platform to exist upon. Use search engine optimization, or SEO, to boost traffic to your website. Keywords or phrases in your content will make it easier for people to find you on search engines. It’s also important to build your following with the right audience on social media. Use tools like FollowerWonk or Sprout Social to figure out who you should follow and engage with. Keep in mind who the audience is when sharing content.
Analyze content performance:
Constantly analyzing how content is performing will help determine what’s working and what can be improved. Track not only how many people the content reached but also how the audience engaged with it. This involves looking at the audience’s conversations and behaviors including how long they stayed on the page and what page they went to next. Google Analytics is the most commonly used tool for content analysis on websites and social media. If you are looking to add content marketing to your mix or need help crafting your message and strategy, drop us a line.