When we initially meet with a potential client, they are usually seeking help attracting new customers and growing their business. In other cases, they are looking to position themselves as a leader and expert in their field. Whatever the goal, public relations is an effective tool in the marketing mix to achieve both growth and …
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It’s tough to imagine scrolling through an Instagram feed without seeing likes on a post, but that is a move Instagram is considering. The company recently announced it is testing a new feature that will hide the number of likes and views posts receive. It appears to be a goodwill effort to shift users’ focus …
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Email marketing is one of the most successful tools you can utilize in growing your business. Despite the noise, email marketing is NOT dead. The trick is deploying a successful strategy, so your email marketing campaign doesn’t fall flat on its face. You may be surprised to learn that email has a larger reach than …
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