Before dismissing the idea of hiring a copywriter, think about the role copy plays in defining your brand. Companies will spend money on a logo design, but when it comes time to write copy for the website, social media pages and marketing collateral, business owners will often have someone on staff do it or put it together themselves. If you’re fortunate to have a great writer on the team, that might work, but more often than not, this is not the case.
Read a few company web pages, social media profiles or company brochures and you will find them filled with copy that is dull or unclear and frequently peppered with grammatical errors. Well written copy should tell your brand story and showcase what differentiates your business from others. It needs to engage your target audience and inspire them to take action.
Sure, a business owner or staff member may be familiar with the company and its services, but that doesn’t mean they can write about it in a way that speaks to the audience you are trying to attract. Sometimes, when you work in the business you are too close to see things from the outside. The goal is simple: to tell people about your product or service and ultimately, to attract new customers and increase sales. Rather than thinking of it as an additional cost, consider it an investment in your brand. If you are still somewhat skeptical, consider these examples.
Unbaked Edible Cookie Dough:
Can we just skip the charade of eating cookies and go straight for the dough? Get Unbaked.
marketingworx was lucky to partner with this local brand in its initial stages of development. We worked hand-in-hand with the owners and operators to craft a brand message that is playful and cheeky and really catch the attention of its target market.
Reverie West Interior Design:
Look west, see the Possibilities.
At Reverie West, we are big dreamers, designers and artists. We create spaces and tell stories. We forge exuberance, blur landscapes and curate beauty. We look west and see all the possibilities.
marketingworx was brought on by Reverie West’s founder and head designer, Sherry Engle. Engle wanted to change the name of the design firm she’s operated for almost two decades, develop a new, more upscale brand and message. She had a vision of where she wanted to go with the brand but needed someone to craft that message and create that new look. Our role was to develop and articulate it; nail down the copy to reflect her goals and objectives.
National brands like Tuft & Needle and Harry’s are prime examples of companies using a very simple approach to achieve big results.
- Tuft & Needle:
Mattress stores are greedy. Learn the truth. TN.com
- Harry’s
You deserve a great shave at a fair price.
From small, local businesses to national brands these examples show how the words on the page can conjure emotion, create a visual, and make what a company is selling or doing something you want to learn more about.
Copy should catch attention, engage potential customers and over time, convert those potential customers into followers and fans that share the good word. If you are struggling with finding your voice and the words to tell your story, let us help.