AP format is the industry standard for journalists and PR experts alike. Any writing pro should know that writing anything for business or the media, you must learn to adapt the content to AP format. The AP Styleguide lists specific language guidelines in accordance with its proper AP format rules. To reflect the ever-changing world, …
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If you’ve heard of reels or maybe even given them a try, you know they are “the thing” in social media these days and have been since they came out about two years ago. If you’re unsure of what a reel is or the impact they can have on your business, this blog is for …
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The success of a pitch is in the power of the hands typing the pitch itself. You might have a unique and timely topic or story angle that is a great fit for a specific news outlet, but if you don’t write a compelling pitch, the likelihood of it getting picked up or even keeping …
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Content marketing has undergone a major shift with the rise of Snapchat, TikTok, Instagram reels, stories, YouTube and Facebook Live. As social media platforms have expanded and added tools, we’ve seen communications via video increase significantly. Consumers are more likely to engage with video; it attracts attention, provides an element of entertainment and it’s an …
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Reputation is everything and in today’s world reputation management in social media is paramount for any business that has an online persona. It’s not enough to just create social media accounts and sit back. You need to ask yourself: what is the goal and how does it fit with the company’s overall marketing strategy? Do …
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Creating a Facebook and Instagram page, maintaining a Twitter account, utilizing Yelp and engaging with your followers are all effective tools to market business. If you have active profiles that you are posting content to regularly and engaging with followers, why should you consider paid social media advertising? While advertising comes with a price tag, …
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Merriam-Webster annually announces the word of the year, along with other new additions to our everyday language. In November as logophiles (aka word nerds) awaited the new list, it was no surprise to learn that the 2020 word of the year was “pandemic”. As our world changed in 2020, conversations incorporated our “new normal”, introducing …
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As we pushed through the overwhelming challenges of 2020, we learned some valuable PR lessons and for that we are grateful. A global pandemic, a contentious election and natural disasters gave us with a master class in public relations strategy. When the realities of COVID-19 hit the U.S. in March, our marketingworx team shifted into …
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Consumers love visuals. The ability to put a “face” to the name of a product is what makes consumers remember a business and differentiate it from others. Incorporating video content marketing into your business’ strategy allows companies to showcase a different side of their products and services that potential customers can’t see elsewhere. Video brings …
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Before dismissing the idea of hiring a copywriter, think about the role copy plays in defining your brand. Companies will spend money on a logo design, but when it comes time to write copy for the website, social media pages and marketing collateral, business owners will often have someone on staff do it or put …
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