Content marketing has undergone a major shift with the rise of Snapchat, TikTok, Instagram reels, stories, YouTube and Facebook Live. As social media platforms have expanded and added tools, we’ve seen communications via video increase significantly. Consumers are more likely to engage with video; it attracts attention, provides an element of entertainment and it’s an easy way to share information about a product, service, or brand. At marketingworx, we believe that video is an extremely valuable tool. In case you are still wondering if you should add video to your plan, we’ve gathered our top 3 reasons that show why to integrate video into your marketing strategy.
Attract a mobile audience
Did you know that 90 percent of people using social platforms view video content from their mobile device? Not only do consumers enjoy watching video content, but 84% of people say that they’ve been convinced to purchase a product or service by watching a brand’s video. With more people using smartphones to search for products and services, your target audience will be more likely to find you via a mobile device. Making on-the-go content highlighting your business through video, is an effective way to share your story and reach new customers or clients, wherever they may be.
Get noticed more by Google
Video content is not only well-liked by consumers, Google really enjoys it. When video is incorporated into your marketing strategy and embedded in your online content, your business is 53 times more likely to show up on Google. Remember that old company website that you haven’t updated in awhile? Well it’s time to revisit it and consider adding video. Embedding branded video content on your company website can help improve your search ranking and increase users time on site. In addition, it is beneficial to upload your videos to a company YouTube page – Google owns Yotube, so it will often show up well in a Google search and help increase visibility and ranking of company content.
Connect with customers
80 percent of users recall a video ad that they watched in the past 30 days. Over the years, consumers have become more visual learners with increasing exposure to photos and video. Customer testimonials and product demonstration videos are both great examples of video content marketing that you can create and share to educate customers about your brand and give them an inside look at your products or services. Demonstrating the value of your product via video allows viewers to connect with products, to gain a better understanding a product works and why they need it.
Your need to add video…now what?
Consumers are becoming increasingly savvy with technology due to mobile applications simplifying advanced content creation. What does this mean for your marketing content? Well, it means that you can’t just generate any video content, you need to create quality video to share. Producing low-quality, explanatory videos about your business won’t quite cut it for your audience. Video content should be informative, entertaining, emotionally-charged and visually appealing. Content that includes these elements, and is clear and concise, offers a recipe for success for video marketing.
At marketingworx, we frequently incorporate video into our clients content marketing plans. Not only does it allow you to bring creativity and excitement to your brand or product, but it can give potential customers an inside look at your company’s culture – putting a face to the name of your business.
If you want to know how to get started, read our blog on tips to produce impactful video content. And if you are ready to get serious about adding video to your marketing strategy, contact us to learn how our team can help you create powerful video content that will help potential customers better understand who you are and what you do.