As we pushed through the overwhelming challenges of 2020, we learned some valuable PR lessons and for that we are grateful.     A global pandemic, a contentious election and natural disasters gave us with a master class in public relations strategy. When the realities of COVID-19 hit the U.S. in March, our marketingworx team shifted into …
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Consumers love visuals. The ability to put a “face” to the name of a product is what makes consumers remember a business and differentiate it from others. Incorporating video content marketing into your business’ strategy allows companies to showcase a different side of their products and services that potential customers can’t see elsewhere. Video brings …
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Before dismissing the idea of hiring a copywriter, think about the role copy plays in defining your brand. Companies will spend money on a logo design, but when it comes time to write copy for the website, social media pages and marketing collateral, business owners will often have someone on staff do it or put …
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