TikTok shot to fame in early 2020 as a platform for Gen Z to participate in dance challenges and lip-syncing videos. Since then, the app has expanded to every kind of content and community with more than 700 million active users on a daily basis. It’s now the No. 1 downloaded app in more than …
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social media tips
6 Things to Consider When Crafting your Social Media Strategy
If you’re considering adding social media to your company’s marketing strategy or if you are looking to adjust your current strategy, there are 6 things to consider when crafting your social media strategy that are essential to the successful implementation and results of your efforts. Social media comes with its pros and cons but if …
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