LinkedIn is best known as a professional networking and job-hunting site, but it doesn’t just benefit individual users. In the era of social media, LinkedIn offers a unique value proposition, making it more important, in some cases, than other social media platforms – especially for companies in the B2B sector. While Facebook, Instagram and TikTok …
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In today’s digital world, social media has become an integral part of communications and an undeniable tool for in the marketing mix. It offers a powerful platform that enables individuals to connect with others, share ideas, and to promote business. The challenge for many companies and businesses is the need to consistently create and publish …
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What exactly is a hashtag and why should we care? If you’ve been living under a rock and have no idea, a hashtag is a word, a combination of words, or a phrase that is preceded by the “#” symbol. The main reason we care is because #Hashtags are used across social media networks to …
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Social media is generating quite a lot of controversy. It’s a powerful communication tool, and when used for good, it can have a positive impact on your business. As a marketing tool, social media is all largely about branding – sharing who you are and what you do. When utilized strategically and thoughtfully, social media …
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There is nothing more valuable than having others talking positively about your products and services. When it comes to marketing strategy, advertising can help raise brand awareness and it can be an excellent tool for generating sales, but it can also be expensive and needs to be consistent to be effective. Consumers today are drawn …
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If you’ve heard of reels or maybe even given them a try, you know they are “the thing” in social media these days and have been since they came out about two years ago. If you’re unsure of what a reel is or the impact they can have on your business, this blog is for …
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If you’re considering adding social media to your company’s marketing strategy or if you are looking to adjust your current strategy, there are 6 things to consider when crafting your social media strategy that are essential to the successful implementation and results of your efforts. Social media comes with its pros and cons but if …
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