Asking a trusted friend, neighbor or coworker for recommendations and referrals is often the number one source for any business to gain a new customer or client. While this still remains true, our ability to learn more and share more through social media is expanding that referral reach and giving potential customers more sources for …
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TikTok shot to fame in early 2020 as a platform for Gen Z to participate in dance challenges and lip-syncing videos. Since then, the app has expanded to every kind of content and community with more than 700 million active users on a daily basis. It’s now the No. 1 downloaded app in more than …
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In today’s digital world, social media has become an integral part of communications and an undeniable tool for in the marketing mix. It offers a powerful platform that enables individuals to connect with others, share ideas, and to promote business. The challenge for many companies and businesses is the need to consistently create and publish …
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What exactly is a hashtag and why should we care? If you’ve been living under a rock and have no idea, a hashtag is a word, a combination of words, or a phrase that is preceded by the “#” symbol. The main reason we care is because #Hashtags are used across social media networks to …
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Social media is generating quite a lot of controversy. It’s a powerful communication tool, and when used for good, it can have a positive impact on your business. As a marketing tool, social media is all largely about branding – sharing who you are and what you do. When utilized strategically and thoughtfully, social media …
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There is nothing more valuable than having others talking positively about your products and services. When it comes to marketing strategy, advertising can help raise brand awareness and it can be an excellent tool for generating sales, but it can also be expensive and needs to be consistent to be effective. Consumers today are drawn …
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If you’ve heard of reels or maybe even given them a try, you know they are “the thing” in social media these days and have been since they came out about two years ago. If you’re unsure of what a reel is or the impact they can have on your business, this blog is for …
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We recently wrote a blog about why branding is more important than ever. This prompts a follow-up for companies that already have established brands. Why and when should a company rebrand? It’s all in the name In 2014, The University of Arizona went through a complete rebrand, introducing a new mark, website, mobile app and …
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The array of social media channels available today can paralyze even the savviest business owners. So, where do you start? Which one is the best for your business? And how do you avoid wasting time on channels that won’t connect you with potential customers? The struggle is real. It doesn’t take a social media expert …
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