TikTok shot to fame in early 2020 as a platform for Gen Z to participate in dance challenges and lip-syncing videos. Since then, the app has expanded to every kind of content and community with more than 700 million active users on a daily basis. It’s now the No. 1 downloaded app in more than …
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Social media is generating quite a lot of controversy. It’s a powerful communication tool, and when used for good, it can have a positive impact on your business. As a marketing tool, social media is all largely about branding – sharing who you are and what you do. When utilized strategically and thoughtfully, social media …
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