Asking a trusted friend, neighbor or coworker for recommendations and referrals is often the number one source for any business to gain a new customer or client. While this still remains true, our ability to learn more and share more through social media is expanding that referral reach and giving potential customers more sources for …
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What exactly is a hashtag and why should we care? If you’ve been living under a rock and have no idea, a hashtag is a word, a combination of words, or a phrase that is preceded by the “#” symbol. The main reason we care is because #Hashtags are used across social media networks to …
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Social media is generating quite a lot of controversy. It’s a powerful communication tool, and when used for good, it can have a positive impact on your business. As a marketing tool, social media is all largely about branding – sharing who you are and what you do. When utilized strategically and thoughtfully, social media …
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There is nothing more valuable than having others talking positively about your products and services. When it comes to marketing strategy, advertising can help raise brand awareness and it can be an excellent tool for generating sales, but it can also be expensive and needs to be consistent to be effective. Consumers today are drawn …
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The array of social media channels available today can paralyze even the savviest business owners. So, where do you start? Which one is the best for your business? And how do you avoid wasting time on channels that won’t connect you with potential customers? The struggle is real. It doesn’t take a social media expert …
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