Content marketing has undergone a major shift with the rise of Snapchat, TikTok, Instagram reels, stories, YouTube and Facebook Live. As social media platforms have expanded and added tools, we’ve seen communications via video increase significantly. Consumers are more likely to engage with video; it attracts attention, provides an element of entertainment and it’s an …
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Reputation is everything and in today’s world reputation management in social media is paramount for any business that has an online persona. It’s not enough to just create social media accounts and sit back. You need to ask yourself: what is the goal and how does it fit with the company’s overall marketing strategy? Do …
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Creating a Facebook and Instagram page, maintaining a Twitter account, utilizing Yelp and engaging with your followers are all effective tools to market business. If you have active profiles that you are posting content to regularly and engaging with followers, why should you consider paid social media advertising? While advertising comes with a price tag, …
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Merriam-Webster annually announces the word of the year, along with other new additions to our everyday language. In November as logophiles (aka word nerds) awaited the new list, it was no surprise to learn that the 2020 word of the year was “pandemic”. As our world changed in 2020, conversations incorporated our “new normal”, introducing …
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