If you throw a great party or grand opening for your business or organization and no one hears about it, is it really great? That’s why you need PR. Public relations (PR) is a vital part of any successful event strategy.  Whether you are opening the doors to a new restaurant or retail store, hosting …
Read More

Last month I had the opportunity to attend Social Media Marketing World in San Diego. This is a unique conference spearheaded by Michael Stelzner, founder of Social Media Examiner (chances are you’re probably subscribed to his emails and if you’re not, well you’re missing out). The conference delivers rich sessions and workshops on all things …
Read More

Before beginning to draft copy, whether it be for a website, an ad, company brochure, social media content or a press release the first question to ask is, “Who is my audience?” When we talk about brand, most clients and consumers think immediately about the visuals—logo and colors. While a logo may be the first …
Read More

“If a tree falls in the forest and no one hears it, does it make a sound?” We have all heard this expression and pondered if something can exist without being perceived. Consider this philosophy with the creation of content: Creating content and putting it out into the void is not enough. With more content …
Read More

We hear it all the time. A potential client calls saying they need help with social media so they can grow their business. Don’t get me wrong, we love getting these calls and referrals and we welcome new business but building a social media presence alone is rarely enough to build a business. The marketing …
Read More

We’ve all heard the phrase content is king! But as consumers, we are becoming increasingly more visual. I too find my buying decisions are becoming heavily influenced by visual content. Whether it’s due to the fact that I’m an active user on Instagram or that I’m bombarded by so much written content on a daily …
Read More