If you’re considering adding social media to your company’s marketing strategy or if you are looking to adjust your current strategy, there are 6 things to consider when crafting your social media strategy that are essential to the successful implementation and results of your efforts. Social media comes with its pros and cons but if …
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Content marketing has undergone a major shift with the rise of Snapchat, TikTok, Instagram reels, stories, YouTube and Facebook Live. As social media platforms have expanded and added tools, we’ve seen communications via video increase significantly. Consumers are more likely to engage with video; it attracts attention, provides an element of entertainment and it’s an …
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Reputation is everything and in today’s world reputation management in social media is paramount for any business that has an online persona. It’s not enough to just create social media accounts and sit back. You need to ask yourself: what is the goal and how does it fit with the company’s overall marketing strategy? Do …
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Creating a Facebook and Instagram page, maintaining a Twitter account, utilizing Yelp and engaging with your followers are all effective tools to market business. If you have active profiles that you are posting content to regularly and engaging with followers, why should you consider paid social media advertising? While advertising comes with a price tag, …
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Merriam-Webster annually announces the word of the year, along with other new additions to our everyday language. In November as logophiles (aka word nerds) awaited the new list, it was no surprise to learn that the 2020 word of the year was “pandemic”. As our world changed in 2020, conversations incorporated our “new normal”, introducing …
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As we pushed through the overwhelming challenges of 2020, we learned some valuable PR lessons and for that we are grateful. A global pandemic, a contentious election and natural disasters gave us with a master class in public relations strategy. When the realities of COVID-19 hit the U.S. in March, our marketingworx team shifted into …
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Consumers love visuals. The ability to put a “face” to the name of a product is what makes consumers remember a business and differentiate it from others. Incorporating video content marketing into your business’ strategy allows companies to showcase a different side of their products and services that potential customers can’t see elsewhere. Video brings …
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Before dismissing the idea of hiring a copywriter, think about the role copy plays in defining your brand. Companies will spend money on a logo design, but when it comes time to write copy for the website, social media pages and marketing collateral, business owners will often have someone on staff do it or put …
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We recently wrote a blog about why branding is more important than ever. This prompts a follow-up for companies that already have established brands. Why and when should a company rebrand? It’s all in the name In 2014, The University of Arizona went through a complete rebrand, introducing a new mark, website, mobile app and …
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Most business owners are too busy running day-to-day operations to worry about building a brand, but your brand is more important than ever. A strong, consistent brand identity can be a key deciding factor in building a loyal customer and one that only uses your business once. How can you attract and grow a loyal …
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