Asking a trusted friend, neighbor or coworker for recommendations and referrals is often the number one source for any business to gain a new customer or client. While this still remains true, our ability to learn more and share more through social media is expanding that referral reach and giving potential customers more sources for …
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LinkedIn is best known as a professional networking and job-hunting site, but it doesn’t just benefit individual users. In the era of social media, LinkedIn offers a unique value proposition, making it more important, in some cases, than other social media platforms – especially for companies in the B2B sector. While Facebook, Instagram and TikTok …
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TikTok shot to fame in early 2020 as a platform for Gen Z to participate in dance challenges and lip-syncing videos. Since then, the app has expanded to every kind of content and community with more than 700 million active users on a daily basis. It’s now the No. 1 downloaded app in more than …
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In today’s digital world, social media has become an integral part of communications and an undeniable tool for in the marketing mix. It offers a powerful platform that enables individuals to connect with others, share ideas, and to promote business. The challenge for many companies and businesses is the need to consistently create and publish …
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What exactly is a hashtag and why should we care? If you’ve been living under a rock and have no idea, a hashtag is a word, a combination of words, or a phrase that is preceded by the “#” symbol. The main reason we care is because #Hashtags are used across social media networks to …
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Social media is generating quite a lot of controversy. It’s a powerful communication tool, and when used for good, it can have a positive impact on your business. As a marketing tool, social media is all largely about branding – sharing who you are and what you do. When utilized strategically and thoughtfully, social media …
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There is nothing more valuable than having others talking positively about your products and services. When it comes to marketing strategy, advertising can help raise brand awareness and it can be an excellent tool for generating sales, but it can also be expensive and needs to be consistent to be effective. Consumers today are drawn …
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AP format is the industry standard for journalists and PR experts alike. Any writing pro should know that writing anything for business or the media, you must learn to adapt the content to AP format. The AP Styleguide lists specific language guidelines in accordance with its proper AP format rules. To reflect the ever-changing world, …
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If you’ve heard of reels or maybe even given them a try, you know they are “the thing” in social media these days and have been since they came out about two years ago. If you’re unsure of what a reel is or the impact they can have on your business, this blog is for …
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The success of a pitch is in the power of the hands typing the pitch itself. You might have a unique and timely topic or story angle that is a great fit for a specific news outlet, but if you don’t write a compelling pitch, the likelihood of it getting picked up or even keeping …
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